Dr. Barbara Sturm, founder of Dr. Sturm skincare line and Leslie Gifford, President and Creative Director at NAKEDCASHMERE recently met over IG Live to discuss their latest collaboration to create awareness around importance of how woman treat their skin, the products they use and fabrics they choose to wear. In case you missed their IG Live, you can find the summary of their conversation below.
"We really want to break the mold on cashmere; we can do a lot with the fabric. You know, it’s the greatest fabric in the world and we can bring a lot of really cool things into the collections"
- Leslie Gifford
President and Creative Director
BSTURM: “You know what I love about this collaboration is that it’s so nice that you get to hang with your friends, Leslie and I are very good friends and it has been such a nice journey to just know you, and besides, you make fantastic products and really amazing quality so when we decided to this it was just spontaneous and this was just a way to combine forces to do something amazing together which alone we couldn’t be pulling off.”
LESLIE: “Our relationship was totally organic. We met through a friend and then we established a friendship, and now we formed this collaboration together. For me, that’s the truth of our friendship; and this collaboration is with products that we both love and that doesn’t happen a lot.”
LESLIE: “Why don’t you explain the V Drops to everybody because I think they’re fantastic.”
BSTURM: “When we talk about skin, not every part of our skin is the same. We have to respect that the microbiome and the pH are different in each area. We carry a lot of microbes with us without even knowing it. Sometimes we think, ‘oh, it’s okay to wash our bodies with the harshest soap’ — we don’t know that we are disrupting the pH, we are disrupting the microbiome, and we all the sudden make ourselves vulnerable to possibly catching diseases, catching UTIs, catching other unwanted issues. So, we want to give a little support from the side of how to take care of these particular areas and maintain a good pH and maintain good health and hydration. It’s not only anti-aging, but it strengthens your skin barrier functions and strengthens your microbiome. That is really the main idea and I think it works really well; we’ve had amazing feedback and people love that we even thought about it.”
CHARLY: “I literally just got my hands on it now and I’m so excited!”
LESLIE: “I think it goes with all of your other fabulous products and I’m a huge fan.”
BSTURM: “When we talk about skin, not every part of our skin is the same. We have to respect that the microbiome and the pH are different in each area. We carry a lot of microbes with us without even knowing it. Sometimes we think, ‘oh, it’s okay to wash our bodies with the harshest soap’ — we don’t know that we are disrupting the pH, we are disrupting the microbiome, and we all the sudden make ourselves vulnerable to possibly catching diseases, catching UTIs, catching other unwanted issues. So, we want to give a little support from the side of how to take care of these particular areas and maintain a good pH and maintain good health and hydration. It’s not only anti-aging, but it strengthens your skin barrier functions and strengthens your microbiome. That is really the main idea and I think it works really well; we’ve had amazing feedback and people love that we even thought about it.”
CHARLY: “I literally just got my hands on it now and I’m so excited!”
LESLIE: “I think it goes with all of your other fabulous products and I’m a huge fan.”
BSTURM: “For customers who have never used our products before, we have little kits that are the perfect travel size which gives you around a four week supply. It’s a great way to try our products all together.”
LESLIE: “The reason why we added cashmere with the Sturm V Collection is because it’s focused on comfort and wellness. Because NAKEDCASHMERE is a direct to consumer line we are able to bring these products at such an affordable price for the quality that they are.”
LESLIE: “I know that Barbara and Charlie have been wearing NAKEDCASHMERE for years, even before we met and the nice thing about each of the product in this collection is the price point of $95 each, the bra top - the Giselle - that I am wearing, little shorts - the Claudette and even the hot water bottle - the Helen which comes with a bottle inside is also only $95. Then we have the full-length cardigan - the Makena - for $375. A cardigan of this quality would be over a $1,000!” I think that is an amazing value for the quality and style that you get
BSTURM: “Yeah, it’s amazing. I wear the cardigan all the time and take it when I travel. I also have the lighter full-length cardigan of yours and I wear it over every dress, even in the summer. It’s so nice to have it with me all the time.
CHARLY: “It’s such a great summer product because you know it always gets chilly at night, at least I always get cold at some point in the night and it’s the perfect cover up. It always looks chic and it’s cozy. Whatever I wear now needs to be somewhat comfortable and I can’t wear anything that puts too much pressure on my stomach as well. That’s another reason why I think this collaboration is so great. Especially with that time of the month for women, you don’t want a lot of pressure on your stomach, so this full capsule collection is really nice to wear and be comfortable in.”
Shop Now: Giselle Top, Makena Cardi, Helen Water Bottle, Claudette Shorts
LESLIE: “I really enjoyed doing this collaboration with you. You are both great friends of mine and the company. It doesn’t happen often where everyone is in sync with one another. We love each other's products, we are cheerleaders for each other which I think is so important and valued when women are supporting other women entrepreneurs. I would be the first one to applaud Barbara and her company with everything that you have done in the beauty industry. I think your products are phenomenal and so life-changing for so many people.”
BSTURM: “Thank you Leslie. It’s true, you know, if you take good care of your skin and you use the right things it can transform your skin very easily. If you get a few products together like the travel sizes, get the whole routine and then you will see the effect right away and you will love it and then you’re hooked.”
LESLIE: “I try so many different skincare routines, all of them for me have been life-changing. Some of my favorites are the body cream and hand cream. Your new hand cream gives me so many compliments! My hands feel hydrated, they never feel dry and I carry it in my purse with me"
BSTURM: "So what is coming up next for Naked?"
LESLIE: “We are currently photographing our NAKEDCASHMERE fall collections, which will come out in August. Fall and winter are our biggest months, so we are coming out with an entirely new collection of cashmere. We are creating cashmere puffer jackets along with other cashmere outerwear pieces, which are going to be insane. We are really trying to break the mold on cashmere; so much can be done with the fabric. You know, it’s the greatest fabric in the world and the quality is so important. We are trying to bring a lot of really cool things into the collection - cashmere puffer vests for people who love to ski and the bra tops which people love."
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