April 1st, 2020

The New Normal & Silver Linings
with Leslie Gifford

March 20th, 2020

How #TeamNaked
Works From Home

Leslie Gifford, President and Creative Director

FIT Foundation Features Leslie Gifford

One of New York City's premier public institutions, FIT is an internationally recognized college for design, fashion, art, communications, and business which recently highlighted our President and Creative Director Leslie Gifford for her incredible work as a Foundation Board Member in this brand new interview.

Please tell us who you are and what you do at NAKEDCASHMERE?

I’m Andrew. Aka @skullcashmere. I am the chief marketing officer at 360CASHMERE. I’m responsible for overseeing the planning, development and execution of an our marketing and advertising initiatives. I ensure our message and voice is distributed across multiple customer channels and to targeted audiences in order to meet our sales objectives.



FIT Foundation: What excites you most about being a member of FIT Foundation Board?

Leslie Gifford: Being surrounded by the smart members of the board and finding ways to collaborate with the students.

FF: What is the best piece of advice you have ever received?

LG: As a young girl, my father always instilled in me to "think before you speak". It has stayed with me throughout my life experiences.

FF: Who has been your biggest professional mentor?

LG: Professionally, my husband Bruce has been my mentor. We met when I was working in the fashion office of Saks Fifth Ave, almost 40 years ago. My passion was fashion, and Bruce had family background in women's fashion. Within just a couple of years into marriage, we were working together. We have been in the business and marital relationship ever since I started my career right after college. Bruce has helped me reach for goals that I never even knew that I had. I cannot be in the business without him, and he without me.

FF: What has been your most memorable or rewarding experience in your career thus far?

LG: Working with Peter Lindbergh and Kate Moss on our first NAKEDCASHMERE campaign.

FF: If you could give one piece of advice to current FIT students, what would it be?

LG: To be prepared when there is an opportunity. Success is where preparation and opportunity meet.

FF: How do you personally define success?

LG: Where meaningful things in your life come together

FF: What is your personal motto?

LG: Count your blessings, don't compare them

FF: What are some of your favorite hobbies or activities when you're not working?

LG: Gardening and flower arranging, hiking and baking chocolate chip cookies (I'm famous for mine!)

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The New Normal & Silver Linings with Leslie Gifford

Story about a man & his dog, both in cashmere

During these uncertain times when we have little control, it is save to say that our pets have been our salvation. While we spend our days in quarantine in our homes, our pets have been on the receiving end of a little extra love from us, a few more snuggles and couple of extra treats. We appreciate them more then ever for being our buddy, our support system and most important family member while we practice social distancing from other humans.

Well this story is no different, it is about a man, Andrew Gifford our Chief Marketing Officer and his dog Chunk, Chief Bark Officer. We sit down with Andrew & Chunk to get their take on how they spend their days in quarantine, their favorite cashmere and what is the first thing they will do when this is all over.

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Please tell us who you are and what you do at NAKEDCASHMERE?

I’m Andrew. Aka @skullcashmere. I am the chief marketing officer at 360CASHMERE. I’m responsible for overseeing the planning, development and execution of an our marketing and advertising initiatives. I ensure our message and voice is distributed across multiple customer channels and to targeted audiences in order to meet our sales objectives.

Andrew Gifford, Chief Marketing Officer

What is your daily routine in quarantine with Chunk?

Chunk is an expert quarentiner. He was built for times like this.

8:30a We wake up. I spend about 20 minutes saying good morning to Chunk. It’s important he gets the appropriate amount of snuggles and love before we start the day.

The day officially starts when the food hits Chunks bowl. It’s like when the military plays the bugle. I make a pot of coffee and put on a one of my NAKEDCASHMERE outfits and prepare for our morning walk. Once chunk finishes his breakfast, I let him digest while I finish my coffee so he can have a good poop on our morning walk.

Chunk is a creature of habit. Same spot every day. He takes his peeps at the little gardens outside of the building and once he finishes kicks his feet and covers the sidewalk in gravel. Immediately after his pees, as long as its not raining, he scoots over to Varick (around the corner) and takes his poop. He likes a view and reading a newspaper, always faces the Holland tunnel so he can watch the cars go by as he does his business. After he is finished, we proceed back upstairs and I officially start my day.

I play some music and clean my house and make my bed. I then check my calendar and make sure I’m prepared for all of the calls and meetings I have for the day. I make a checklist of things I have to do for the day and my goals. Its important to stay motivated and not slack off. Its easy to get distracted and put on the tv and return to whatever tv show I’m watching. I set enough time throughout the day to be creative, whether its finding inspo on Pinterest for our next photoshoot or sketching pictures of chunk in different positions on the coach. It is important to me to keep my brain stimulated.

6:00p I end my day around and set aside an hour to work out. I have a peloton and an abs machine and I do 30 mins on each. I look to come out of quarantine in tip top shape. For dinner, I usually cook or order in. I try and stay on a low carb diet and find it extremely hard to do so when there are so many options for delivery. I watch the news and read my favorite blogs to keep up with current events. I then feed Chunk dinner, take him out for his evening pees and head back inside to get ready for bed. I turn on my favorite show, crank out a couple of episodes, facetime my family then go to bed

Andrew is wearing blank and blank, Image with Chunk

What type of music are you listening to?

I’m currently listening to a lot of indie and 90s rock. The low tempo keeps me motivated and keeps me from losing my sanity. Here is a link! https://open.spotify.com/playlist/5WcaZvLiXD7nYhg2bBBNBd?si=nX11QdHuQb2kdkzUc6mHmQ

How are you keeping busy?

Spending a lot of time with chunk. I’m learning to cook but I am quickly realizing that I’m better at creating messes than actually cooking. I also am starting to read which isn’t something I haven’t done in quite some time. I’m currently reading Shoe dog- a memoir by Phil knight

What are the latest updates from the NAKEDCASHMERE store?

No update. Until we can see the light at the end of the tunnel we have to keep the stores closed for the safety and health of our customers and our employees.

Image of the store

March 20th, 2020

How #TeamNaked
Works From Home

FIT Foundation Features Leslie Gifford

One of New York City's premier public institutions, FIT is an internationally recognized college for design, fashion, art, communications, and business which recently highlighted our President and Creative Director Leslie Gifford for her incredible work as a Foundation Board Member in this brand new interview.

FIT Foundation: What excites you most about being a member of FIT Foundation Board?

Leslie Gifford: Being surrounded by the smart members of the board and finding ways to collaborate with the students.


FF: What is the best piece of advice you have ever received?

LG: As a young girl, my father always instilled in me to "think before you speak". It has stayed with me throughout my life experiences.


FF: Who has been your biggest professional mentor?

LG: Professionally, my husband Bruce has been my mentor. We met when I was working in the fashion office of Saks Fifth Ave, almost 40 years ago. My passion was fashion, and Bruce had a family background in women's fashion. Within just a couple of years into marriage, we were working together. We have been in the business and marital relationship ever since I started my career right after college. Bruce has helped me reach for goals that I never even knew that I had. I cannot be in the business without him, and he without me.



FF: What has been your most memorable or rewarding experience in your career thus far?

LG: Working with Peter Lindbergh and Kate Moss on our first NAKEDCASHMERE campaign.



FF: If you could give one piece of advice to current FIT students, what would it be?

LG: To be prepared when there is an opportunity. Success is where preparation and opportunity meet.



FF: How do you personally define success?

LG: Where meaningful things in your life come together



FF: What is your personal motto?

LG: Count your blessings, don't compare them



FF: What are some of your favorite hobbies or activities when you're not working?

LG: Gardening and flower arranging, hiking and baking chocolate chip cookies (I'm famous for mine!)

What is the first thing you and Chunk will do once this is all over?

Go to Ciprianis with Chunk and have a BIG MEAL with lots of Aperol spritzes

What do you think is the silver lining in all this?

HUMILITY. The way we live our lives, treat people, and conduct business will change

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